New research from consumer insights platform Suzy reveals that Snapchat users are more frequent travelers than non-users, often relying on social content to plan their trips.
The survey, which included 1,207 respondents, found that 87% of Snapchat users take at least one leisure trip annually—about 1.2 times higher than those who don’t use the platform.
Snapchat users also display stronger international travel habits. The study found they are 1.5 times more likely to have traveled abroad in the past year compared to non-users. Social content plays a key role in their travel choices, with 66% reporting they added a destination to their wishlist after seeing it on the platform.
Trust in social media for travel information is higher among Snapchat users, with 61% saying they rely on it—a level 1.6 times greater than non-users. Additionally, 77% said their posts or content influenced friends or family to consider visiting a destination. The research also highlights that Snapchat users are more social travelers, often booking trips with partners, friends, or family, and actively sharing their experiences online.
Social media platforms have emerged as a key source of travel inspiration and recommendations, with users increasingly turning to visual and peer-generated content instead of traditional search methods.
Snapchat, nearing 1 billion monthly users worldwide, continues to establish itself as a hub for real-time sharing and social discovery.
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